1 Attimo In forma
The Story of the Brand
1 Attimo Informa is an Italian Urban Wellness Company®, pioneering in protein and healthy foods. We support the dietary needs of a new generation of mindful consumers who embrace a contemporary and conscious lifestyle.
Our Vision
We stand for an authentic vision of well-being, far removed from stereotypes and unrealistic ideals of the “perfect body.” Instead, our products focus on balance, taste, and quality — serving as everyday companions on a wellness journey accessible to all.
For us, there is no single perfect shape — only your own, unique and unrepeatable.
“To each their own shape.”
Our Pillars
Sports & Sponsorship
Movement is at the heart of well-being. Through our sports partnerships and spon- sorships, we support athletes, teams, and events that embody discipline, passion, and balance, values shared across all our initiatives.
Nutrition
Educating new generations on balanced nutrition is central to our mission. We organize seminars and workshops on mindful eating, stress management, and physical activity. Programs like Nutriquiz involve students interactively, encouraging smarter and healthier food choices.
Community
Wellness goes beyond products. Our community creates spaces for connection, art, and engagement. From festivals to fairs and urban events, we share our values and promote a conscious lifestyle through shared experiences.
Fragility
We believe strength lies in vulnerability. The Fragility Project explores sensitive themes such as mental health and eating disorders. Through initiatives like the short film “Il Suono dell’Ombra”, presented at the Chamber of Deputies in Italy, we raise awareness using art and culture.
Why Choose 1 Attimo Informa?
- Made in Italy – Authentic craftsmanship, rooted in Italian tradition.
- Healthy Indulgence – Nutritious products without compromising taste.
- Premium Ingredients – Carefully selected for quality, health, and safety.
- International Expansion – Trusted in Europe, now available in the UAE and GCC through Mercanda Middle East.